I am in the middle of a beautiful island nestled in a green ocean. Sitting on the shores, I am watching the sun go down. Engulfed in the tranquillity of the atmosphere, I am enjoying every sip of my drink. The barbeque on the side smells of amazing food. As I immerse myself in the atmosphere […]

A few weeks ago, I was at the New Delhi airport to take a flight back home to Chennai. I had two bags, of which I checked in one. The other contained a stash of exotic spices I had bought in some ethnic stores in the Capital. I’d quite forgotten that they were likely to be disallowed as hand […]

Brand iconsWhat makes a brand an icon in its status? What gives a brand a cult figure? Legacy, a huge fan following, or is it just the name for it lives? H B Holt, a Harvard Business School professor, describes an iconic brand as the one that has social lives and cultural significance that go […]

I know somebody who’s rather a reverse snob. When this septuagenarian joined the gym this year, he was advised to buy good shoes that would cushion his feet and provide him the necessary support but true to style, he bought a pair of for Rs 300 and has since been using them for the last […]