A few weeks ago, I was at the New Delhi airport to take a flight back home to Chennai. I had two bags, of which I checked in one. The other contained a stash of exotic spices I had bought in some ethnic stores in the Capital. I’d quite forgotten that they were likely to be disallowed as hand […]

Brand iconsWhat makes a brand an icon in its status? What gives a brand a cult figure? Legacy, a huge fan following, or is it just the name for it lives? H B Holt, a Harvard Business School professor, describes an iconic brand as the one that has social lives and cultural significance that go […]