Everyone in the know agrees that little things make a big difference to customer service. Yet, I am still to find more than one store that has redesigned its fitting rooms/trial rooms to make customers comfortable. Barring one major lifestyle store in Chennai, all the others have fitting rooms that are poky, don’t have enough clothespegs and worse, no shelf or any other provision on which to keep a cell-phone or a small purse. If you have a handbag, you can hang it on a peg, but keeping your cellphone/purse on the floor is a difficult option – there’s so much hair and dust there that if it hadn’t cost in the 1000s, you would probably never want to touch the cellphone again!

There’s also the practice of a store assistant monitoring the number of garments you take into the storeroom, which is fine, but why do I have to carry those numbered rings (indicating the number of clothes I am trying on) that they give me as well? As if it wasn’t inconvenient enough to carry all the permissible number of garments on hangers, a handbag without which I cannot take care of my cellphone, and myself!

Yesterday, when I went to one such store, I noticed a stool inside one of the fitting rooms. Keeping my cellphone and purse on it, I wondered if my complaint had finally paid off, but probably not – there weren’t any stools in the other trial rooms.

How would you like to see your store change?

Posted by Sravanthi Challapalli